UO Communications Sports Events Discussion


You need to write response to the 4 students each student at least 4 sentences or more. The questions that student write abou Read this article about trends in social media and sport. Pick one of those trends to discuss in a short post. Agree, disagree, complain, celebrate, give an example of, or make an argument about that trend
Student #1: Valuing women’s sportsThis seems interesting to me. As women’s sport is becoming popular, that encourages more women to consider sport and gym in their daily routine. Additionally, women are more likely than men to like shopping. According to Money Crashers, “Despite near equality in numbers, according to Bloomberg,women make more than 85% of the consumer purchases in the United States, and reputedly influence over 95% of total goods and services purchased. Women as a whole are considered more sophisticated shoppers than men, taking longer to make a buying decision.” Therefore, choosing athlete woman to represent my brand is a smart idea because women also are more likely to care about their style and fashion. Popular stars must be considered so the brand can be seen by as many people as possible. The star would be selected depending on their popularity and number of followers. Referencehttps://www.moneycrashers.com/men-vs-women-shoppin…

Student #2: About posting in real time over the past 5-10 years in the rise of subscription based programs which as time goes by isn’t that much different then just getting regular channels. So when you see analytics on the lower views for live broadcast a lot of it isn’t looking at other sources. An example is the Oscar’s it shown that live viewing has went down considerably over the years but when they putting in their own YouTube channels of awards it gets millions of view in the matter of hours. Also the attention spans of people is getting shorter that makes people not want to watch 2-3 hours of people talking about awards they don’t care about they would want to get to the point of finding what they want here and now.

student #3:I agree with the trend of creating behind-the-scenes stories, and how it is a great strategy to increase the audience of your account. This Trend can allow the audience to see their favorite team, or athlete player’s actions behind the scene. This trend also, could give the audience a glimpse of new products, or shoots. Audience loves to connect with their athletes team, or athletes player, This trend helps them to get to know their athletes team more, their daily routine, their favorite drink, and etc. Posting behind the scene stories on Instagram, Facebook, Snapchat, and other platforms will keep the audience engaged.


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