Final SWOT Project: Business Strategy and New Information Technology
This final project is analyzing business strategy of the company or organization and suggesting new information technologies, such as data analytics, big data or artificial intelligence (AI), to improve company’s strategy. You need to explain business strategy based on your understanding of the specific company or organization in the business environment. You can search for the detailed information in the company’s website or any document on the business strategy to get the detailed information about the company. The project should include the basic information on the company (history, industry, strategic position, employee, financial status, and so forth) and current strategic issues/problems and the strategic plan to be successful you found based on the SWOT (Strength, Weakness, Opportunity, Threat) analysis.
You should also make some suggestions on the use of new information technologies we covered in our class such as data analytics, big data, database, data mining, business intelligence, AI, ERP, SCM, CRM, cloud computing, blockchain and so on to improve company’s strategy. You can select one company or organization in any industry (manufacturing, service, non for profit, or anything else) and any business model (B2C, B2B, social network service, traditional physical company, hybrid, pure dot.com, or anything else) for this project.
Explanation & Answer:
New Information Technology
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