Topic: Evaluating Advertisements Essay – Essaylink

Although these two advertisements were designed for the same product and the same medium, you should notice a few differences, based on the target market. Examine the similarities and differences between the two advertisements.

Provide a brief overview of the two countries selected (e.g., location, general characteristics, etc.), the company, and the product being advertised (note: this should be the same product for both advertisements).

Describe the segmentation strategy of the target market in each country.

Describe each of the four types of segmentation strategies (i.e., demographic, psychographic, geographic, and behavioral).

Describe which type(s) of segmentation strategy is used in the two advertisements and why.

Identify where the product is in the product life cycle curve.

Discuss the company’s marketing mix strategies of the product (based on where the product is in the product life cycle curve).

Describe at least five elements of the creative strategy statement you identified by looking at each advertisement (refer to pp. 195-196 in your textbook, in the “Writing the Creative Strategy” section.).

Describe the medium used for both advertisements (both advertisements should use the same medium).

Discuss some of the pros and cons of medium used (i.e., was it an ideal medium for the product, based on the FCB grid on p.139 of your textbook?).

Examine how both advertisements reflect the two cultures, specifically in relation to color scheme, general design, and imagery.

Explain the ethical considerations that should be kept in mind when advertising for each of the two countries.

Describe what concerns, issues, and societal impacts might result if each of the two advertisements were presented to the opposite countries.

Explain the legal and cultural aspects of each advertisement.

Recommend additional suggestions that would make these advertisements more effective for their targeted countries based on the concepts above (imagine you are the advertising manager for this product for this section)

Type of assignment: Essay

Subject: Marketing

Pages: 6/1650

get essay writer

The post Topic: Evaluating Advertisements Essay appeared first on BoomEssayWriters.

Reviews, comments, and love from our customers and community:

Article Writing

Keep doing what you do, I am really impressed by the work done.

Alexender

Researcher

PowerPoint Presentation

I am speechless…WoW! Thank you so much!

Stacy V.

Part-time student

Dissertation & Thesis

This was a very well-written paper. Great work fast.

M.H.H. Tony

Student

Annotated Bibliography

I love working with this company. You always go above and beyond and exceed my expectations every time.

Francisca N.

Student

Book Report / Review

I received my order wayyyyyyy sooner than I expected. Couldn’t ask for more.

Mary J.

Student

Essay (Any Type)

On time, perfect paper

Prof. Kate (Ph.D)

Student

Case Study

Awesome! Great papers, and early!

Kaylin Green

Student

Proofreading & Editing

Thank you Dr. Rebecca for editing my essays! She completed my task literally in 3 hours. For sure will work with her again, she is great and follows all instructions

Rebecca L.

Researcher

Critical Thinking / Review

Extremely thorough summary, understanding and examples found for social science readings, with edits made as needed and on time. Transparent

Arnold W.

Customer

Coursework

Perfect!

Joshua W.

Student

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>