Topic: Case Study – The Carlson Company – Essaylink

What in your view does Carlson contribute, or not contribute, to the industry that assists in keeping hospitality-related companies an employment leader in the U.S.?

  1. When studying Carlson’s Ambition 2015 initiative, name two specific areas
    where you would focus attention for property development.
  2. How can new technologies assist Carlson Wagonlit Travel with securing the business of potential customers who are more used to traditional methods of making business travel arrangements? What would you consider to be the technology that will be most used in the coming years and how should Carlson ensure that they are prepared for more widespread adoption of this technology?
  3. Why do you think hospitality rewards programs are so important? What are some of the challenges that a hospitality company faces when creating and marketing a rewards program to the consumer? How would you advise Carlson to market their program in order to reach their near term goals?
  4. You are a hotel franchisee looking to open a property in a major city. Based on factors identified within the case study (brand standards, possible future renovation requirements, marketing concerns, etc.), would you have any reservations about choosing Carlson as your franchise company? What would your expectations be from the parent company to help your business grow?
    Name some specific things Carlson could do that would help entice travelers to choose your property over your leading competitors.
  5. When looking at the hotel industry and the current economic landscape, in which area would you suggest Carlson tailor its focus so that it can improve its overall revenue stream? Improved guest satisfaction? Better marketing initiatives for its franchisees? Price parity within the hotel market? Would a combination of such initiatives work best? What should Carlson expect when
    implementing such strategies and which, if any, would you caution against?

Type of assignment: Case study

Subject: Business

Pages: 2/550

get essay writer

The post Topic: Case Study – The Carlson Company appeared first on BoomEssayWriters.

Reviews, comments, and love from our customers and community:

Article Writing

Keep doing what you do, I am really impressed by the work done.

Alexender

Researcher

PowerPoint Presentation

I am speechless…WoW! Thank you so much!

Stacy V.

Part-time student

Dissertation & Thesis

This was a very well-written paper. Great work fast.

M.H.H. Tony

Student

Annotated Bibliography

I love working with this company. You always go above and beyond and exceed my expectations every time.

Francisca N.

Student

Book Report / Review

I received my order wayyyyyyy sooner than I expected. Couldn’t ask for more.

Mary J.

Student

Essay (Any Type)

On time, perfect paper

Prof. Kate (Ph.D)

Student

Case Study

Awesome! Great papers, and early!

Kaylin Green

Student

Proofreading & Editing

Thank you Dr. Rebecca for editing my essays! She completed my task literally in 3 hours. For sure will work with her again, she is great and follows all instructions

Rebecca L.

Researcher

Critical Thinking / Review

Extremely thorough summary, understanding and examples found for social science readings, with edits made as needed and on time. Transparent

Arnold W.

Customer

Coursework

Perfect!

Joshua W.

Student

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>