Case Study 2 – Susan: Adjusting Career Goals
Susan thought about Frank and the impression he made on her. Susan was very impressed by him; his wardrobe, his car, and his smile and eye contact exuded self-confidence. Though she knew little about Frank professionally, Susan eventually decided to return to college and someday become a psychologist, too.
Now that her studies are robbing her of time with her son and friends, Susan reflects on working with Frank.
She smiles when she thinks of how impressed she is with his handsome looks and how inspired she is by his profession. Susan considers her own appearance as basically attractive but nothing like the handsome Dr. Frank.
Susan thinks, “Am I fooling myself about becoming a psychologist? It’s easy for someone who looks like Frank to be successful, but what about me? Maybe my long-term goals are not realistic. They’re killing me with my son and free time. Maybe I need to cut back my ambition and just try to graduate from the university and take it a step at a time.”
With a touch of discouragement, this line of thinking is also reassuring to Susan. It provides her with a reason to adjust her educational and professional goals that is more “realistic” given her physical appearance. She knows some of her family and friends would be disappointed to hear about her change in goals, but she doesn’t have to tell anyone now. She can just enjoy the reduced pressure her adjustment in goals has provided.
Choose a case study
Case Study 2 – Susan: Adjusting Career Goals
Choose a theory
Mere Exposure Effect: The tendency for people to come to like things simply because they see or encounter them repeatedly. You can find more information on this theory in your text in Chapter 7, page 234-235.
Choose a concept
Conformity Bias: Conformity bias refers to our tendency to take cues for proper behavior in most contexts from the actions of others rather than exercise our own independent judgment. For more information about this concept, review the What You Need to Know activity in Unit 6.
Choose a concept
Point of View: Point of view is literally “the place” from which you view something. It includes what you are looking at and the way you are seeing it. It is important to understand the limitations of your point of view and that you fully consider other relevant viewpoints. For more information about this concept, review the What You Need to Know activity in Unit 5.


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