Subsidiary Initiative at LEGO North America – Essaylink

 

 

Address the following in your paper:
Why was Eio eager to promote the subsidiary initiative of licensing Star Wars characters for LEGO
toys?
Why was there so much resistance from the headquarters initially?
If you were a subsidiary manager at a multinational, what are the lessons you can draw from this case
that can help you successfully convince the headquarters that your ideas deserve to be support

 

 

 

The post Subsidiary Initiative at LEGO North America first appeared on COMPLIANT PAPERS.

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