Research a brand’s business model (you can use the same brand you used in Module 1 and this may be the same brand you are researching for the final project). Use the Business Model Canvas to describe the business. In your accompanying essay, briefly answer the following questions:
How well does the organization’s value proposition actually fit the target customer’s job to be done? How unique is the value proposition compared to competitors and possible substitutes?
Is any competitive advantage present sustainable? Why or why not?
Can the organization actually deliver what is promised given its resources and competencies? Why or why not? Is the business model scalable?
You can download the Business Model Canvas template from https://www.strategyzer.com/canvas/business-model-… (Links to an external site.), use Excel or a Word table, or use an app like Canva or Xtensio to create your canvas. You won’t be graded on how your graphic looks but rather on the content you provide.
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