My topic is “what is the correlation between social media use and academic motivation among Master students in Australia?”
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RESEARCH PROPOSAL TOPIC
Impact of social media platform utilization
among undergraduate and postgraduate on
their academic performance.
• Social media has become a major distractor to engaging in useful activities
in the current generation.
• Media platforms such YouTube, twitter, Instagram and Facebook has
leveraged technology to another level.
• Students can easily access and communicate with the institution
instructors relating to their studies and attendance of classes.
• Social media platforms such as Facebook have been found to cause
students spend much time on it. (Habes et al., 2018).
PURPOSE OF THE STUDY
• This study aims to see how social media platforms impact undergraduate
and postgraduate students on their academic performance
• My study would hypothesize that social media platforms used by
undergraduate and postgraduate students would positively influence
academic performance and their social lifestyle within the university.
• My hypothesis will be strongly supported because nowadays, social media
has been used in wide sectors of educational setups
• To assess the effects of
social media platforms
students on their
1. To assess the impacts of social media among university students..
2. Assess the most common type of social media platform utilized by the
3. To assess the problems individuals experience while using social media
on their academic performance.
• The types of social media
platforms utilized by
undergraduate and postgraduate
students. For instance, YouTube,
google, twitter, and Instagram
• undergraduate and postgraduate
SIGNIFICANCE OF THE STUDY
• The variables that will be measured include the type of social media
commonly used, the times accessed in a day when the media is used, and
the media platforms’ impact on the student academic performance.
• The study is significant because undergraduate and postgraduate students
will know that social media can positively influence their academic
• This research puts into account limitations for instance not everyone can
be willing to engage in the survey
• Taking part in conducting this research on this topic can be significant for
undergraduate and graduate students on their academic performance.
• The information collected through this study will be important to me as
• It will be neat to see how social media platforms can affect the students’
performance and lifestyle within the university
• Based on recent studies, students‘ utilizes YouTube, Facebook, and twitter
most of the time daily.
• Most of the students spend more time on Facebook than they spend on
books daily (Mushtaq, 2018).
• Students articulated that before attending to their daily studies, they have to
access first their social media platform
• According to a study reviewing the relationship between
social media and students’ performance, it was noted that
students are evenly divided on social media platforms and
spend about 24 hours online, even within the classroom
and theatres study are busy using social media platforms
for communication incurring little attention to the studies
• There is no knowledge gap
between the impacts of social
media platforms by the
undergraduate students in this
university on their academic
• This proposal topic will adopt quantitative research design as the
main study method.
• Data to be collected will be analyzed, interpreted obtained from
the sample population.
• The participants will include undergraduate and postgraduate
students within the university regularly.
• Schultz, C. S., & McKeown, J. K. (2018). Introduction to the special
issue: Toward “digital leisure studies”. Leisure Sciences, 40(4), 223-238.
• Iwamoto, D., & Chun, H. (2020). The emotional impact of social media in
higher education. International Journal of Higher Education, 9(2), 239247.
• Heffner, T. M. (2016). The effects of social media use in undergraduate
students. Rowan University.
• Habes, M., Alghizzawi, M., Khalaf, R., Salloum, S. A., & Ghani, M. A.
(2018). The relationship between social media and academic performance:
Facebook perspective. Int. J. Inf. Technol. Lang. Stud, 2(1), 12-18.
• Mushtaq, A. J., & Benraghda, A. (2018). The effects of
social media on the undergraduate students’ academic
performances. Library Philosophy and Practice, 4(1).
Impact Of Social Media Platform Utilization Among Undergraduate And Postgraduate On
Their Academic Performance
Impact of social media platform utilization among undergraduate and postgraduate on their
Relationship between social media utilization and academic performance. The use of social
media platforms among undergraduate and postgraduate students.
Social media has become a famous communication tool at organizational and individual
levels. It has streamlined the communication between individuals in different countries, an
impossible activity some decades ago. Social networks are currently used in official settings to
convey an important message about the government or organization. This technology has
become a major issue in the present error because social networks are becoming more popular
and updated among postgraduate and undergraduate students in different countries (Westreich et
al., 2019). The issue has been whether is a correlation between the academic performance of
postgraduate and undergraduate students with their use of social media. The study of social
media in academic settings is important because it will help devise recommendations on how the
students can reduce their use of social networks during class hours to improve their performance.
What are the impacts of using social media platforms on the students? Is there a
relationship between the use of these social networks and the students’ academic
Does the discipline of the learners deteriorate as they continue signing into more social
media platforms? Or does the discipline depend on personalities and personal values?
Do the students use most of their free time to interact with their peers and engage in other
social activities on social networks instead of studying?
Are students with good performance records despite their use of different social
To assess the impact of utilization of social media platforms among postgraduate and
undergraduate students on their academic performance. By conducting this study, I will
be able to determine the correlations between academic performance and the use of social
The genre of this study is a research essay, and it focuses on analyzing information from the
past literature related to the effect of using social media on the academic performance of
postgraduates and undergraduates (Slesinger, 2022). After analyzing the past studies on the
topic, it will be possible to take a side based on the findings. Furthermore, some
recommendations from the topic will be made to address the current research problem in the
Method or Methods and Justification
The study method chosen is the quantitative method. The nature of my research question
is the cause and effect; in this case, an experiment will be conducted to establish the relationship
between the use of social media and academic performance (Bloomfield & Fisher, 2019). The
data gathered for this research will form the foundation on which to develop more ideas and
conduct more research. The study method will include 200 hundred participants; 100 participants
will be undergraduates, whereas 100 will be postgraduates. These participants will be selected
from the departments of distance learning. In this department, most students use social media to
communicate with tutors, instructors, and peers. The independent variable of this study is the
different social media platforms such as YouTube, WhatsApp, Facebook, and Instagram. The
dependent variable is the performance of both undergraduate and postgraduate students. The
questionnaire is the tool that will be used to collect data in this study. They will be administered
to the study population through online means such as Google Forms. This is a handy tool for data
collection because of its convenience for the study participants. The reason the quantitative
approach was chosen is to allow the attainment of understanding and knowledge of the social
world. It will help observe events and situations surrounding the use of social media and how it
affects the learners population (Botes et al., 2019). The information obtained from this study will
be objective data, which I will communicate through numbers and statistics. The other
justification for the quantitative approach is that it will help create a general understanding of
phenomena and behavior across the chosen population and settings. This method is often
relatable, scientific, focused, and fast. The efficiency and speed of the quantitative method make
it suitable for this study because the time allocated to it is relatively short. This is possible
because the computing devices used makes it feasible to analyze and process data within a short
time, even when the sample size is large.
The previous studies have focused on assessing the impact of social media on high school
students and other demographics. Nevertheless, there are limited studies focusing on the impact
of social media on undergraduate and postgraduate populations (Zargar, 2018). The proposed
study is important because it will help analyze how social media has impacted the students’
performance in different parts of the world. The findings of this study will contribute to the body
of knowledge on the effect of social media on academics. It will form a foundation for future
studies which might focus on assessing the importance or effects of social media on social
institutions. Among the questions that need to be answered is the correlation between studying
and the use of social media; do students use most of their time interacting on social media
instead of studying? Is there a direct connection between social media use and learning? By
answering such a question, this study will debunk some of the myths surrounding advancements
in communication and the academic performance of college students (Hiranyachattada &
Kusirirat, 2020). Holistically, the findings of this study will shed light on the use of social media
as a tool for facilitating different learning activities; nevertheless, when it is left uncontrolled, it
results in severe consequences. This is important because understanding the effects would make
the learners understand the judicious methods of using social media to streamline learning
activities. The findings and knowledge from this research essay will be important in providing
some recommendations to the students to allow them to use social media as a productivity tool
rather than interacting with their peers for the whole day. Therefore, this study focuses on
assessing the impact of social networks on academic performance and identifying the
generalizability of the findings in different academic settings.
Bloomfield, J., & Fisher, M. J. (2019). Quantitative research design. Journal of the Australasian
Rehabilitation Nurses Association, 22(2), 27-30.
Botes, L. A., Hamer, W., van Jaarsveld, S., & Kleingeld, M. (2019). Finding the four qualities of
intelligent industrial reporting. South African Journal of Industrial Engineering, 30(3),
Hiranyachattada, T., & Kusirirat, K. (2020). The Effect of Social Media and Lecturer’s Direct
Instructions on Students’ Digital Sculpting Skills. European Journal of Science and
Mathematics Education, 8(4), 163-169.
Slesinger, R. (2022). A Literature Scholar Teaches Structuring Paragraphs in a Research
Essay. Who Teaches Writing?.
Westreich, D., Edwards, J. K., Lesko, C. R., Cole, S. R., & Stuart, E. A. (2019). Target validity
and the hierarchy of study designs. American journal of epidemiology, 188(2), 438-443.
Zargar, W. A. (2018). Impact of social media on education with positive and negative aspects.
Journal Homepage: http://www. ijmra. us, 8(3).
What is the correlation between social media use and academic motivation?
1. What’s your gender?
2. Are you currently taking online courses because of the COVID-19?
3. Do you use social media platforms
Yes, I spend a lot of time on social media
Yes, but only for necessary
No, I’d rather do something else
4. Why do you use social media platforms?
talk to friends
search information for study
find out what’s new happening
5. How often do you use social media everyday before taking online courses?
under 30mins 30mins to 1 hour 1 hour to 2 hour 2 hour to 3 hour over 3 hours
Have you ever used social media platforms during class time?
7. Do you think social meida platfoms will affect your academic motivation positively or negatively?
8. When you started taking online courses, how often do you use social media everyday before taking online courses?
under 30mins 30mins to 1 hour 1 hour to 2 hour 2 hour to 3 hour over 3 hours
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Correlation Between Social Media
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