LMC 3403 Social Media Style Guide Case Study Analysis

Description

1 attachmentsSlide 1 of 1attachment_1attachment_1

Unformatted Attachment Preview

Kruschek Spring 2022 LMC 3403
SM Style Guide: First Draft
Due Dates
3/12: Social Media Style Guide First Draft Due by 11:59pm
Case Details
You’ve just been hired to manage the social media presence of a regional chain of popular
bakeries in the Southeast. The chain already has a social media presence on Facebook and
Instagram but has only been posting sporadically and without a specific purpose. Your new
boss has tasked you with adding a company Twitter account to their social media repertoire and
drafting a style guide that would ensure their online presence across all three social media
platforms is both coherent and consistent. Among the things your boss wants included in the
style guide are spelling and formatting standards and color scheme as well as a clear message
with a consistent tone and purpose. Your job is to draft a social media style guide that
addresses these areas in a concise and readable format.
Activity
Social Media Style and Content Guide for a Bakery: length and design appropriate for audience
and genre.
Last week you analyzed the social media presence(s) for a company or organization of your
choosing and drafted an outline for Case Three. This week you will expand your outline into a
full style and content guide for the bakery you work for. Remember, a style guide is essentially a
rule book for how to compose in a particular medium for a specific audience and purpose in
order to maintain consistency in tone and message for a brand. They can, and often do, include
big abstract ideas like what the mission is for the organization as well as precise instructions like
what words are capitalized or what color scheme is allowed. At the very least, style guides give
instructions on both content (what the message is) and form (how that message should look) to
standardize an organization’s documentation or content.
Remember that the style guide should be well organized and needs to include both content
AND form, meaning you should determine what the bakery’s overall message is and how it
should look on each platform. Although companies can and often do crosspost their content
onto multiple platforms, it’s not always the best strategy depending upon the platform. So
determine what the message is and then consider what that message looks and sounds like in
280 characters (Twitter), and what that same message looks and sounds like when it requires a
photo (Instagram), and what that same message looks and sounds like to the demographic who
uses Facebook, etc. for all other social media platforms.
There is a bit of overlap between an instructional document and a style guide, so think back to
what you learned about instructions for Case Two and how you drafted that assignment as you
work on your style guide. Consider who your audience is and what parts of the style guide might
need examples to illustrate any instructions you provide.

Purchase answer to see full
attachment

Tags:
social media presence

Facebook and
Instagram

User generated content is uploaded by users for the purposes of learning and should be used following Studypool’s honor code & terms of service.

Reviews, comments, and love from our customers and community:

Article Writing

Keep doing what you do, I am really impressed by the work done.

Alexender

Researcher

PowerPoint Presentation

I am speechless…WoW! Thank you so much!

Stacy V.

Part-time student

Dissertation & Thesis

This was a very well-written paper. Great work fast.

M.H.H. Tony

Student

Annotated Bibliography

I love working with this company. You always go above and beyond and exceed my expectations every time.

Francisca N.

Student

Book Report / Review

I received my order wayyyyyyy sooner than I expected. Couldn’t ask for more.

Mary J.

Student

Essay (Any Type)

On time, perfect paper

Prof. Kate (Ph.D)

Student

Case Study

Awesome! Great papers, and early!

Kaylin Green

Student

Proofreading & Editing

Thank you Dr. Rebecca for editing my essays! She completed my task literally in 3 hours. For sure will work with her again, she is great and follows all instructions

Rebecca L.

Researcher

Critical Thinking / Review

Extremely thorough summary, understanding and examples found for social science readings, with edits made as needed and on time. Transparent

Arnold W.

Customer

Coursework

Perfect!

Joshua W.

Student

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>