Grossmont College Pepsi vs Coca Cola Twitter Comparison Essay

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Critique the Professionals: Twitter Comparison
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Research 2 companies in the same industry (for example
Walgreens vs CVS, or Pepsi vs Coca Cola, or Nike vs Adidas).
Review no less than 6 tweets from each company and
compare and contrast their communication strategies.
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Twitter, company websites (if you do not have a Twitter
account, you can still see what they are tweeting on the
company’s website)
Length: no more than 6 pages, double spaced (not including
cover and references)
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Length: no more than 6 pages, double spaced (not including
cover and references)
You should include screen shots of the various Tweets you are
analyzing by either including them in the text or by including
an appendix with each shot as a picture (this is why this
assignment is much longer than other assignments).
1. Summarize this topic
power.
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You should include screen shots of the various Tweets you are
analyzing by either including them in the text or by including
an appendix with each shot as a picture (this is why this
assignment is much longer than other assignments).
1. Summarize this topic
2. Answer the questions
1. What kind of activity does each company have on
Twitter? Does one or the other company Tweet
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Expectations
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1. Summarize this topic
2. Answer the questions
1. What kind of activity does each company have on
Twitter? Does one or the other company Tweet
more or less than the other? How many followers
does each company have?
2. What kind of tone and language does each
company use?
3. What kind of customer would their Tweets appeal
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Explanation & Answer:
6 Pages

Tags:
companies

twitter

comparison

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