Informative Speech: 5 to 6 minutes
Informative speeches typically describe an object, show how something works, report an event, or explain
a concept. The primary goal is to convey knowledge and understanding rather than change listeners’
attitudes, beliefs, or actions. Professionals frequently produce short videos sharing their particular
knowledge in an effort to establish themselves as an “expert” in their field.
For this assignment, you will select a topic (approved by your TA) from your degree program, area of
professional interest, or an area of personal interest (i.e. a hobby, a place, a person) on which to
educate an audience. You will need to research the topic to find at least 3 high-quality online references, and
construct a thesis statement that you will send to your group TA. Your group TA must approve your topic,
thesis statement, and sources before you submit your speech, or you will receive a 30-point deduction on
the speech (10 points for each element missing: topic, thesis statement, and/or sources). If your TA
requests revisions, those are due by the deadline, so submit your topic information early.
Then, write and present a speech that will inform an audience that presumably knows nothing about the
subject matter. The speech should be informative, not persuasive, so avoid persuasive language. The speech
will have a clear introduction, the development and presentation of three main points, and a clear
Your grade will be based upon: (a) choice of topic; (b) use of attention-getting introduction;
(c) preview of the body of the speech; (d) development of three identifiable main points; (e) inclusion of
three citations of source/supporting material; (f) adequate summarization of main points in conclusion; (g)
analysis of and adaptation to audience; (h) appropriateness of movement, posture, dress, vocals, etc.; and
(j) speech outline (submit speech outline to TurnItIn before the due date). Rubrics for each speech are
provided in Modules.
You will upload your speech video and Turnitin speech outline under the specified link on the course
site by 7:00PM on the due date.
Selective Chapters from “The Pocket Guide to Public Speaking,” e.g.,
• Part II – 7 – Analyzing the Audience
• Part VII – 23 – Informative Speaking
• Part VIII – 27 to 35
? Howard Bragman Advises Public Relations People, (2012). Howard Bragman at Big Think:
? How We Read Each Other’s Mind, (2009). Rebecca Saxe at TED Talks:
? The No Mercy Fallacy – Why Nice Actually Finishes First, (2013). Peter Shankman at
Explanation & Answer:
6 minutes Presentation
Public Relations People
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