Colonial Dorchester State Historic Site in South Carolina Discussion Paper

Description

Using the specific tourist destination in South Carolina (Hilton head, folly beach, etc.) that might need a little help creating a better persuasive message to get more tourists to visit create a discussion post to help this location persuade people to visit this area. outlineParagraph 1: Have an intro paragraph that does the jobI. Describe your site! Paragraph 2 or more…What is your site? Provide a brief history of the leisure activities and tourism associated with your topic/site. You might even contact some folks.Paragraph 3Identify hot-spots around your topic–other cultural attractions? 1. Cities –famous examples of hospitality, food, and drink 2. Water – oceans, lakes, rivers, beaches 3. Mountains – hiking, camping, skiing 4. Landmarks – sightseeing opportunities including historical places and national/state parksParagraph 4How has the site attracted tourist in the past? II. Evaluation: Identify and critically assess the current persuasion strategy of your site. What is effective and what needs to be addressed? Paragraph 5A. Target Audiences 1. List where advertising products are displayed and identify what demographics are they are trying to reach. 2. Perform a VALS (this stands for Values, Attitudes, and Life Styles) analysis of the current campaign. Paragraph 6B. Media Presence: describe some examples of persuasive advertising and determine how effective they are in reaching target audience. 1. Old Media: broadcast (television), print (magazines/newspapers), billboards 2. New Media: websites, social networking, etc…Paragraph 7 C. Messaging 1. How effective are the Slogans/Branding/Copy of their tourist site and/or products? 2. Analyze the visual cues: how effective are the images, icons, logos, and color palette?III. Strategy: Write out a plan to improve appeals and better reach target audiences. Identify immediate changes that can be adopted to improve market saturation and persuade audiences and justify them based on the concepts from this course.Paragraph 8 A. Media1. How can the existing use of media improve? How would this be done, and how would it enhance the ability to increase reach and frequency?2. What new medium could be harnessed effectively? What benefit would it provide?Paragraph 9 B. Target Audiences1. Identify a new demographic and psychographic/VALS consumer market that should be appealed to. Explain why they would be receptive to such attention. (See Chapter 5 on audiences and attitudes)Paragraph 10 C. Messaging 1. Offer a new slogan and explain why it would improve the existing one.2. Suggest a change in the name, color scheme, and/or logo and justify why it would prove more appealing.Paragraph 11: Have a closing paragraph that does what a closing paragraph ought to do

Explanation & Answer:
3 pages

Tags:
Historic Site

tourist destination

South Carolina

User generated content is uploaded by users for the purposes of learning and should be used following Studypool’s honor code & terms of service.

Reviews, comments, and love from our customers and community:

Article Writing

Keep doing what you do, I am really impressed by the work done.

Alexender

Researcher

PowerPoint Presentation

I am speechless…WoW! Thank you so much!

Stacy V.

Part-time student

Dissertation & Thesis

This was a very well-written paper. Great work fast.

M.H.H. Tony

Student

Annotated Bibliography

I love working with this company. You always go above and beyond and exceed my expectations every time.

Francisca N.

Student

Book Report / Review

I received my order wayyyyyyy sooner than I expected. Couldn’t ask for more.

Mary J.

Student

Essay (Any Type)

On time, perfect paper

Prof. Kate (Ph.D)

Student

Case Study

Awesome! Great papers, and early!

Kaylin Green

Student

Proofreading & Editing

Thank you Dr. Rebecca for editing my essays! She completed my task literally in 3 hours. For sure will work with her again, she is great and follows all instructions

Rebecca L.

Researcher

Critical Thinking / Review

Extremely thorough summary, understanding and examples found for social science readings, with edits made as needed and on time. Transparent

Arnold W.

Customer

Coursework

Perfect!

Joshua W.

Student

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>