CMUL Programming Creating Conversations with Global Consumers Questios


Go to page 407 Case 10.3 and instead of choosing P&G. Choose an organization of your choice, watch the video and answer the following questions below.
Video Direct Link:
1. How does the organization maintain an ongoing dialog with a customer?
2. What were the organization data challenges?
3. What is the consumer place if exists, and where is it located?
4. In your option, how does the organization try to maximize the CLV?
[ Complete this by create a video of yourself and answering the questions ] No Slides or PowerPoint involved, video camera is on you, and you’re explaining your answers. Provide the link to the video here.
Project 6
Go to and download data on a business. Use the data to create a CRM using Excel or Sheets that covers the areas that we went over in the Lab.
Sheet 1 = Data
Sheet 2 =
Opportunities Summary (Total Opportunities, New Opportunities created this month)
Open Opportunities: (Qualified, Follow-Up,Demo,Negotiation)
Closed Opportunities: (Unqualified, Lost & Potential revenue in closed opportunities)
Won Opportunities: (Won, Revenue in won opportunities)
Use Sheets or Excel and provide a demo in Module 6 of what you’ve completed.

Explanation & Answer:
4 Questions 1 Excel Sheet

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