Effective communication has three components: purpose, audience, and perception. Purpose (what you want to convey with your message) and audience (understanding the audience through thorough audience analysis) are within your control as the communicator. Perception, however, is up to the audience. That’s not to say the communicator does not have control over perception because they certainly do. That’s where intention comes in. The intention of your message is incredibly important as it helps direct the audience’s perception. Word choice, voice inflection and body language, and use of punctuation and visual assistants (emojis, gifs, photos, and mechanical emphasis) all help guide audience perception of a message.
1. In effective communication, which is more important: intention of communicator or perception of audience? Why?
2. How important is it to guide the intention of a message? Does it make a difference if the message is verbal, verbal and visual, or written?
3. What do you do to make sure your messages are perceived as intended? Consider verbal only messages (phone or recorded voice messages), verbal and visual messages (real-time/in-person or video recorded messages), and written only messages (emails, text, instant messages, etc.).
4. Have you ever experienced a situation where your message was not perceived as intended? Discuss.
verbal and visual messages
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