A research report describing the concepts of marketing, the role of the marketing mix, the promotional mix, and the marketing cycle in a services industry context.
You are applying for the role of a Marketing Manager in a hospitality organization of your choice and as part of the selection process, you are required to carry out individual research into the concepts of marketing for this business.
Do not forget to introduce the business first and explain its concept Using your research, produce a written report of your findings which should include:
1. Discuss the concepts of marketing for your selected hospitality business.
2.Assess the impact of the marketing environment on your selected hospitality business.
3.Assess the relevance of consumer markets to your selected hospitality business.
4. Discuss the rationale of market segmentation for your selected hospitality business.
In addition to the above PASS criteria, you can submit further evidence as described below in order to achieve a MERIT grade based
- Effective judgments have been made on how the product mix contributes to sales and profit.
- An effective approach to study and extra research has been applied to demonstrate a deep understanding of the importance of product mix to sales and profit.
Having been hired for the position of Marketing Manager, your first mission is to work on the launch of a new product or service.
Please note that parts of this report are based on the content of your presentation.
Make sure to explain first what is the product or service
Your report will include:
1. Discuss the relevance of market research to services industry operations
2. Undertake market research (primary or secondary) for your selected hospitality business. Your research must at least include the current and expected market size for your selected product or service and give details about the competition.
autonomy/independence has been demonstrated. substantial activities, projects, or investigations have been planned, managed, and organized.
3.Analyze the suitability of different media for marketing the product or service
Innovation and creative thought have been applied. Receptiveness to new ideas is evident. Effective thinking has taken place in unfamiliar contexts.
4. Suggest how you would evaluate the implementation of your advertising campaign