A research report describing the concepts of marketing, the role of the marketing mix, the promotional mix, and the marketing cycle in a services industry context. You are applying for the role of a Marketing Manager in a hospitality organization of your choice and as part of the selection process, you are required to carry out indi – Essaylink

A research report describing the concepts of marketing, the role of the marketing mix, the promotional mix, and the marketing cycle in a services industry context.

You are applying for the role of a Marketing Manager in a hospitality organization of your choice and as part of the selection process, you are required to carry out individual research into the concepts of marketing for this business.

Do not forget to introduce the business first and explain its concept Using your research, produce a written report of your findings which should include:

1. Discuss the concepts of marketing for your selected hospitality business.

2.Assess the impact of the marketing environment on your selected hospitality business.

3.Assess the relevance of consumer markets to your selected hospitality business.

4. Discuss the rationale of market segmentation for your selected hospitality business.

In addition to the above PASS criteria, you can submit further evidence as described below in order to achieve a MERIT grade based

  • Effective judgments have been made on how the product mix contributes to sales and profit.
  • An effective approach to study and extra research has been applied to demonstrate a deep understanding of the importance of product mix to sales and profit.

Having been hired for the position of Marketing Manager, your first mission is to work on the launch of a new product or service.

Please note that parts of this report are based on the content of your presentation.

Make sure to explain first what is the product or service

Your report will include:

1. Discuss the relevance of market research to services industry operations

2. Undertake market research (primary or secondary) for your selected hospitality business. Your research must at least include the current and expected market size for your selected product or service and give details about the competition.

autonomy/independence has been demonstrated. substantial activities, projects, or investigations have been planned, managed, and organized.

3.Analyze the suitability of different media for marketing the product or service

Innovation and creative thought have been applied. Receptiveness to new ideas is evident. Effective thinking has taken place in unfamiliar contexts.

4. Suggest how you would evaluate the implementation of your advertising campaign

Reviews, comments, and love from our customers and community:

Article Writing

Keep doing what you do, I am really impressed by the work done.

Alexender

Researcher

PowerPoint Presentation

I am speechless…WoW! Thank you so much!

Stacy V.

Part-time student

Dissertation & Thesis

This was a very well-written paper. Great work fast.

M.H.H. Tony

Student

Annotated Bibliography

I love working with this company. You always go above and beyond and exceed my expectations every time.

Francisca N.

Student

Book Report / Review

I received my order wayyyyyyy sooner than I expected. Couldn’t ask for more.

Mary J.

Student

Essay (Any Type)

On time, perfect paper

Prof. Kate (Ph.D)

Student

Case Study

Awesome! Great papers, and early!

Kaylin Green

Student

Proofreading & Editing

Thank you Dr. Rebecca for editing my essays! She completed my task literally in 3 hours. For sure will work with her again, she is great and follows all instructions

Rebecca L.

Researcher

Critical Thinking / Review

Extremely thorough summary, understanding and examples found for social science readings, with edits made as needed and on time. Transparent

Arnold W.

Customer

Coursework

Perfect!

Joshua W.

Student

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>